Design & Brand

Brand identity and design systems that scale from the logo to the product on screen. Tokens that travel from Figma to code without redraws.

The problem

The typical brand identity ends up as an 80-page PDF nobody uses. When the product team needs a new component, they invent it from scratch and the brand dilutes in 6 months.

Features
  • Complete brand guidelines (logo, palette, typography, usage)

  • Design system in Figma with components mapped to code

  • Color, typography and spacing tokens exportable to CSS variables and Tailwind

  • Templates for presentation, social, email, and marketing material

  • Custom iconography aligned to the brand

  • Living documentation your team can maintain

Integrations

Figma speaks code — tokens travel from design to product without redrawing components.

Figma

Source of truth for design tokens

Design Tokens

JSON exportable to multiple platforms

Tailwind / CSS

Tokens live in your codebase

Storybook

Living catalog of components

What you get
Frequently asked questions

Do you rebrand existing brands?

Yes, often. The process includes an audit of the current state, identifying what to keep and what to redefine.

Do you do a standalone logo without the rest?

We do but don't recommend it. A logo alone isn't a brand — without a complete visual system you're left with a symbol that doesn't translate to product.

Do you work alongside product?

Yes, ideally brand design and product design are built together so there's no lag.

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Ready when you
are.

30 minutes on Zoom. We listen and assess if we can help. If we're not the right fit, we'll point you to someone who is.

See our work